Hi, I’m Nicole.
A versatile creative leader skilled in Adobe Creative Cloud (especially InDesign), brand management, email marketing, social media, and website management and wearing many hats.
What I bring to the table.
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Jokingly referred to as the Brand Dragon, I take brand integrity seriously and uphold brand standards. Having worked with a single brand for over a decade and, more recently, several high-end brands, I understand and respect the importance of maintaining a brand's uprightness—be it internal or external.
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I’ve learned the importance of developing and maintaining systems that facilitate efficient working environments. As the primary in-house designer at Girl Scouts–Arizona Cactus-Pine Council, I worked closely with the membership (sales) teams to ensure they had the collateral materials to do their jobs effectively. I saw many projects from concept to production and constantly monitored and prioritized them.
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Serving on different teams within the organization and as the senior member of my team, I’ve had the opportunity to collaborate and brainstorm at many different levels. It’s allowed me to lead and motivate others to accomplish a common goal. In addition, I’ve had the ability to interact with staff at all levels, from the volunteer level to C-suite and board members.
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I know the importance of having a positive attitude and a passion for your work, and I’m continually learning. I love tackling new technologies and broadening my skillset.
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Dozens of Emails Created
For several high-end clients using their brand standards for seamless integration.
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15+ Years of Design Experience
Across web, mobile, and print
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Multilingual
Experienced in formatting versions of documents and emails in various languages.
What I can do.
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20th Anniversary Report
I worked with the Marketing Director to create this beautiful piece to showcase Center for the Future of Arizona's work over the past twenty years. This report was part of a larger campaign incorporating the anniversary brand guidelines, which I also developed.
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woom Bikes Friend Referral Program
Designed share screens and emails for woom Bike’s referral program. This campaign increased their referral sales 60% MoM! View the program.
More screenshots of the program can be viewed at the link below.
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Capital Campaign Case Statement
Created a compelling case statement to build a case for donors to donate to CFA’s upcoming campaign.
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Digital + Social Images
Additional samples focused on digital and social media can be found in the Dropbox folder linked below.
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Arizona Voters' Agenda Resources
This report summarizes the latest voter agenda data as part of a larger campaign. I’ve also created various other resources, including social media share images and guides.
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MDRN Events
Modern Events is a DJ, photo booth, sound, and lighting service. I worked with the owner to rebrand the business, providing logo concepts, branding elements, and collateral design.
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GS Connections Magazine
This triannual magazine is distributed to approximately 10,000 homes across Central and Northern Arizona. This particular issue was redesigned and the first issue to incorporate the new Girl Scout branding.
The issue prior to the redesign can be viewed here.
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Five Penny Creative
Five Penny Creative is a 5-star Etsy shop, with nearly 5,000 sales, featuring high-quality vector and cut files for crafting and DIY. The shop regularly earns a Star Seller badge.
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Girl Scout Annual Report
Worked closely and directly with the Senior Director of Marketing and Communication to create this simplified annual report.
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Mountain Bike Trailer Wrap
Large wrap design for mountain biking program trailer. This was the first large-scale project to incorporate the new Girl Scout branding.
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Summer Camp Guide
Designed from the ground up, this guide was a challenging yet rewarding project that truly flexed the muscles of InDesign – making a lot of content quickly understood and readable.
This guide was also translated and laid out in Spanish. The Spanish version can be viewed here.
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Cookie Finder Billboards
A series of billboards throughout the Phoenix metro area promoting the Girl Scout Cookie Program.
What others are saying.
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Nicole plays a pivotal role in driving team success. Her consistent display of exceptional work ethic and graphic design prowess stood out, making her a valuable team member. Nicole consistently went above and beyond for her team and other key departments, confidently sharing well-supported ideas. Her presence turbocharged the Friendbuy design team, significantly enhancing productivity and deliverables. Alongside her strong team spirit, Nicole excels at managing multiple solo projects with precision. What truly sets Nicole apart is her thirst for knowledge, seamless team integration, and impeccable reliability.
Hannah Reinsel, via LinkedIn
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Nicole is an amazing collaborator and an extremely talented, creative, and highly skilled professional. I am grateful to have worked with her for about ten years on multiple brands. She has extensive experience across traditional and digital media, as well as event activations and custom projects. Not only does she deliver high-quality designs on time and within budget, I can always rely on her for strategic input and advice. She is extremely resourceful, always learning and keeping up with new advancements and technologies, which also makes her a valuable technical resource.
Heather Thornton, via LinkedIn
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Nicole was a pleasure to work with at the Girl Scouts. In addition to her excellent design skills, Nicole held the torch for the Councils' adherence to brand standards ensuring that the many groups within the council understood and followed those standards. She pays great attention to detail which is a trait that seems rare these day. She worked on numerous projects simultaneously and was consistently able to meet any and all deadlines thrown at her without sacrificing quality in the final project.
Brian Fidler, via LinkedIn